Scalable Regen Ag? It starts with farmers.

Episode 5 - Scalable Regen Ag? It starts with farmers.

Enabling meaningful change at the farm level is a complex, multi-layered challenge.

It means guiding farmers without imposing top-down prescriptions, measuring outcomes without adding to their workload, offering financial incentives without compromising their autonomy, and scaling solutions without falling into the trap of one-size-fits-all models.

Ultimately, engaging farmers in long-term regenerative agriculture programmes is not just a technical task—it’s also a human one.

Join us for a practical, honest conversation with Thomas Goodman, one of our agronomists, and two of Soil Capital’s farmers as they explore:

- What it really means to be farmer-centric
- How to balance context-specific agronomy with programme scalability
- What makes a financial incentive truly meaningful for farmers

Don’t miss this opportunity to hear directly from farmers about what it takes to make regenerative agriculture work—what works, what doesn’t, and how to avoid common pitfalls.

We’re proud to host this conversation and share Soil Capital’s experience running one of the most established regenerative agriculture programmes. With four consecutive years of farmer payments now totaling nearly €15 million, Soil Capital’s programme is field-tested and farmer-approved.